Brighton Museum & Art Gallery is turning back the clock to 1960s Britain with its exhibition, The In Crowd: Mod Fashion & Style 1958-66.
Running from 10th May until 4th January 2026, the showcase of Mod fashion, sponsored by Brighton brand Ben Sherman, will bring the bold style, youthful rebellion, and cultural impact to life through an exhibition of 35 mannequins in early Mod outfits.
The exhibition at Brighton Museum & Art Gallery will feature outfits drawn from the collection of Roger K. Burton, an expert in vintage fashion who has styled films including Quadrophenia and Absolute Beginners and worked with icons such as David Bowie, The Beatles and The Rolling Stones.
Roger K. Burton said: “The In Crowd: Mod Fashion & Style 1958-66 isn’t just about the clothes; it’s about capturing the restless spirit of a generation.
“Emerging in post-war Britain, the Mods rejected the 1950s, favouring sharp tailoring, bold colours, and a sense of modernity that captured the spirit of youth culture. More than just a fashion statement, they embraced a fresh outlook on life, celebrating youth, freedom, and modernity in ways that continue to inspire today.”
Groups of 12 or more can enjoy special rates to the museum, with the exhibition included in the admission price. Other group benefits include pre-booked guided tours and free admission for GTOs.
The exhibition will showcase the designers who defined the Mod movement with sleek miniskirts, sharp suits, and button-down shirts. The pieces will give visitors an up-close look at the style.
The city of Brighton still has a strong mod culture, with events like the Brighton Mod Weekender continuing to attract scooter riders and mod enthusiasts. It was also the site of the famous Whitsun weekend in 1964, where Mods and Rockers clashed and fought on the beaches.
“This exhibition isn’t just about the clothes; it’s about capturing the restless spirit of a generation.”
Roger K. Burton, curator
Alongside clothing and accessories, on show will be contemporary photography, film and collectable items tracing the origins, development and continuing appeal of the style.
Hedley Swain, CEO of Brighton & Hove Museum, said: “As visitors walk through the gallery, they’ll be immersed in the fashion of the Mod era. The exhibition tells the story of how the Mod look evolved, its impact on the fashion world of the 1960s, and its relationship with clubs and global music.
“Through contemporary clothing, accessories and photography, we will transport audiences back to the Mod era. The exhibition will highlight the sharp, cool fashion fuelling this cultural revolution.”
The museum and art gallery is managed by Brighton & Hove Museums. Other attractions under this operation include the Royal Pavilion & Garden and Preston Manor & Gardens. Both offer group rates and tours.
Find out more about Brighton Museum & Art Gallery at brightonmuseums.org.uk/brighton-museum-art-gallery.