BFG Dream Jar Trail announced for London this summer

The trail, which has been created by Visit London, Save the Children, The Roald Dahl Literary Estate and Entertainment One, will see giant 1.8 metre high jars placed across London.

Each jar will contain sculptures that represent the dreams of well-known celebrities.

Celebrities who will take part include Steven Spielberg, Mark Rylance who plays the giant in the upcoming movie, Sophie Dahl – Roald Dahl’s granddaughter, illustrator Quentin Blake, Great British Bake Off winner Nadiya Hussain and Game of Thrones’ Maisie Williams, among others.

The jars will be placed at London landmarks such as Trafalgar Square, St Paul’s Cathedral, The Tower of London, Leicester Square, the Emirates Stadium.

A few jars will also be located outside of the capital at locations including the Buckinghamshire home of Roald Dahl, Great Missenden.

The trail will be open between 8th July and 31st August. When it closes the jars will be auctioned off to raise money for Save the Children.

Steven Spielberg commented, “I’m very excited to be part of The BFG Dream Jar Trail, share my dream with you and support the valuable work that Save the Children do, encouraging and enabling children across the globe to dream big.”

The trail will also celebrate the upcoming release of The BFG, which brings together Steven Spielberg’s directing and Roald Dahl’s writing. It stars Ruby Barnhill and Mark Rylance to tell the story of a friendly giant who introduces a young girl to the world of Giant Country.

Sophie Dahl added, “I am thrilled to be part of such a creative adventure in support of the incredible work of Roald Dahl’s Marvellous Children’s charity. My grandfather was a great champion of dreams and imagination and I feel he would have been delighted to see his work supporting children in this way.”   

For more information visit www.visitlondon.com/bfg.