Celebrity Cruises has said it will usher in a new era as it offers river cruising for the first time with new itineraries across ten ships that will take groups to historic cities on some of the world’s most iconic waterways.
Although booking dates and itineraries are yet to be revealed, the new brand Celebrity River Cruises says that is ships will be transformative and bring the elevated design of its Edge Series ocean ships to the river.
“We’re thrilled to announce our entry into the river cruise market,” said Jason Liberty, president and CEO, Royal Caribbean Group. “Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences.”
Well-known for its luxury ocean fleet, Celebrity Cruises offers group sailings around the world with its ships including a range of high-end spaces and dining offerings formed by Michelin-star chefs.
For its new river cruises, guests will be able to sail through the heart of culturally and historically significant cities, experience locally inspired cuisine and a range of shore experiences aboard ships that will provide 360 degrees of views throughout the journey.
Jason Liberty added: “With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river.
“By leveraging our valuable loyalty programs across our three brands, we will deepen customer engagement and further our ability to keep guests within our ecosystem of vacation offerings. We are the best in the world at delivering the vacation of a lifetime, and this is the latest example of how we are building the capabilities to deliver a lifetime of vacations.”
About Celebrity Cruises
Celebrity currently offers ocean cruises across the globe on 15 ships.
Sailing to a range of diverse destinations, from the sunny Caribbean to Alaska and the Galapagos, guests can enjoy WiFi and drinks included if you go for the All Included package, as well as the option to upgrade to The Retreat for an even more luxury cruise experience.
Group benefits with Celebrity Cruises include special discounts, payment plans for individuals or as a group, as well as private shore excursions.
For more information about Celebrity Cruises and all its sailings, go to www.celebritycruises.com/gb
