Ticket agency, Group Line has reported a massive surge in requests to see Wicked at the Apollo Victoria Theatre in London, following the release of the movie starring the likes of Ariana Grande and Cynthia Erivo.
As the tenth longest running production in West End history, the show is now taking group bookings through to May 2026, and it has seen an increased interest in recent months as the film promotions have been rolling.
Wicked imagines a beguiling back story and future possibilities to the lives of L. Frank Baum’s beloved characters from The Wonderful Wizard of Oz, revealing the decisions and events that shape the destinies of two unlikely university friends on their journey to becoming ‘Glinda The Good’ and the ‘Wicked Witch of the West’.
Ben Delahunty-Jones, sales campaign manager at Group Line, said: “Wicked stands alone as a funny, moving musical about female friendship and sisterhood, about prejudice and about good and evil and how that can be misinterpreted.
“As well as its warmth, depth and serious message, Wicked is also a big, beautiful show with stunning costumes and a large, energetic, enthusiastic and hugely talented cast and it can be appreciated on many levels – from children, who will enjoy the spectacle and take what they want from the more serious aspects of the story, to adults, who I’m sure couldn’t fail to appreciate both.”
The theatre production has become an integral part of London’s tourism landscape since its UK premiere in 2006. It has won more than 100 global awards and welcomes more than 800,000 people every year to the Apollo Victoria Theatre.
Group Line offers one free place per group booking of ten or more people on selected dates. Other ticketing options for groups to see Wicked are available.
The West End cast currently stars Alexia Khadime as Elphaba, Lucy St. Louis as Glinda, Ryan Reid as Fiyero and Michael Fenton Stevens as The Wonderful Wizard of Oz.
For more information about the show, go to www.wickedthemusical.co.uk
