State-of-the art Hard Rock Cafe opens in Piccadilly Circus

Special features include a digital ceiling and tube station-themed dining booths as well as memorabilia never seen before at other Hard Rock locations. 

The new flagship restaurant, which complements the first Hard Rock Cafe on Old Park Lane, also boasts the world’s largest Rock Shop and a new menu exclusive to the location.

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The new cafe features a digital video wall.

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Some of the highlights at the Hard Rock Cafe

• Its design combines the eclectic vibe of Piccadilly Circus with the spirit of rock synonymous with the Hard Rock brand, paying tribute to the Criterion Building’s heritage and West End location. 
• A spectacular digital ceiling cascades over the staircase between the Rock Shop on the ground floor, and restaurant on the lower ground floor, displaying videos shot in the UK especially for the new cafe. 
• The 320-seater restaurant features an open kitchen with a stone pizza oven and milkshake station. 
• There’s a stage in the centre of the main dining room, for group entertainment experiences, and a private events room is available for up to 40 guests. 
• For the first time, guests will be able to see exclusive memorabilia from legends such as Freddie Mercury, David Bowie and George Michael, alongside contemporary artists such as Ed Sheeran, Charli XCX, Ellie Goulding, and Amy Winehouse.

Food & drink

The menu includes new dishes, created just for the new restaurant including; the Tomahawk Steak (described as the king of steak cuts), Cedar Plank Salmon (served on a cedar plank) and BBQ chicken (half-roasted with Hard Rock’s signature barbecue sauce) as well as Pink Piccadilly Pimm’s, house-infused gin & tonic and an espresso martini finished with a signature London print.

Rock Shop

It’s the largest in the world, spanning 7,500 square feet, featuring exclusive products including the Bus Guitar Pick Pin, a red double decker bus passing in front of the iconic Piccadilly Circus; and the Go Go Girl Pin, a Swinging Sixties Girl against the backdrop of a Piccadilly Circus sign. 

Stephen K. Judge, president of cafe operations for Hard Rock International, said: “We are committed to bringing the Hard Rock experience to even more Londoners with the opening of the new flagship restaurant. With Piccadilly Circus a hotbed for entertainment, it seemed only fitting to make this the first site to embody our new vision for Hard Rock – from the design aesthetic to the menu and never-before-seen memorabilia. We’re excited to see what locals and visitors to the Capital make of it.”