World’s first Elvis Presley immersive experience on sale

Opening at Immerse LDN in May 2025, which is Excel London’s new waterfront venue, there are group rates available on standard tickets from Tuesday to Thursday and Sunday. 

It’s said that visiting groups will be able to experience the sights, sounds and smells of Elvis’s life and career, with the attraction centred around his iconic ’68 Special performance which is said to capture the drama and triumph of the artist.

You will hear the spirituals in the crop fields of Tupelo, the Blues of Beale Street, Memphis, the famous ‘68 Special, and finally the Las Vegas residency. Elvis Evolution will use cutting-edge technology and generative AI to deliver intimate moments that offer an insight into the man behind the myth.

Layered Reality, the brains behind the project, have been granted access to thousands of Elvis’s personal photos and hours of the star’s home-video archive, and are using state of the art technology to bring the musical icon to life.

Andrew McGuinness, founder and CEO of Layered Reality, said: “Elvis Evolution is a next generation tribute to the musical legend that is Elvis Presley. Elvis maintains superstar status globally and people around the world no longer want to sit and passively receive entertainment – they want to be a part of it. It’ll be a memory-making experience that will be a bucket list item for Elvis fans and music lovers and for those who just love an uplifting night out.”

The experience will be a 110-minute journey that lets you walk in the shoes of an icon, taking you through his life story and seminal performances.

Groups will be able to go back to the golden age of rock ‘n’ roll where visitors will witness some of Elvis’s most iconic performances in a way never seen before, using new treatments and cutting-edge technology to digitally enhance some of the most well-known performances.

Joel Weinshanker, managing partner of Elvis Presley Enterprises, added: “Elvis has always been more than just a performer; he represents an era, a cultural shift, and a connection that spans generations. With Elvis Evolution, we are pushing the boundaries of how his legacy is experienced.

“Layered Reality’s immersive approach will allow fans to truly step into Elvis’ world and feel the energy and spirit of his music in an unprecedented way. We are excited to bring this new chapter of Elvis’ legacy to life, allowing fans to engage with his iconic music and larger-than-life persona in a deeply personal and interactive format.”